Who We Are - the Farm Edition
Our History
In 2016 Rural Outdoors began as a single province mailout. Today, it is the Farm Edition and Canada Post distributes it to over 112,000 farms, farm service providers and rural families in Canada.
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Our Publishers
Publishers, Peter and Carol Slobodzian are based in Manitoba. Their roots are in mixed farming.
Both are former educators and have a range of business experiences. Their business interests have included agricultural aerial applications, a remote northern air charter service and, from 2010-2022, a remote, drive-to fishing lodge.
As business owners, they’ve cultivated their passion for marketing. Over a period of 21 years Peter enjoyed part-time contract work as a team member with a Winnipeg based marketing company designing campaigns for small to medium sized businesses across the Prairies.
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In 2016, Rural Outdoors was first published as a vehicle to market and introduce the fishing lodge experience to the Ag sector. Family fishing vacations in this demographic grew in popularity at the lodge. By 2018, the publication had attracted a growing base of advertisers moving it forward to becoming the farm publication and distribution that it is today